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From the Blog

  • What came first, the Chicken or the Crazy Egg?

    At Beaconfire we love helping clients understand web behavior to best optimize their landing pages, websites and campaigns.  But there are so many analytic tools you can use, and all these numbers can be really overwhelming.  Have no fear – we’re here to help! One tool we...

  • Innovation, KPIs and Jerry Maguire

    In the digital world, resting on one’s laurels is not an option, and what engages users today, may fail tomorrow.  However, the best way to create a culture of innovation isn’t clear. At a minimum, we need to take risks and learn, but we also have to make sure that we are taking the right...

  • The Company We Keep

    Here at Beaconfire, we’re honored to work side by side with some of the biggest brands in the non profit, mission driven and cause based world. While launching a new site is an accomplishment for our project teams, we are honestly more excited for the digital journey the new site will carry our...

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