Lighting the way to

Digital strategies, integrated marketing & websites for social good.

  • Measuring Engagement Value with Sitecore 8: A Brief Overview

    Sitecore’s newest offering is Sitecore 8, what it calls an Experience Platform. While this may seem a strange name for what is classically been called a content management system (CMS) in the past, this new approach may change everything. For the uninitiated, Sitecore is a .NET based content...

  • Beaconfire+RedEngine, Still counting…

    This is the last in a series of posts celebrating our merger. Last week I counted off the first 7 ways I love this merger. This last batch kicks off with #7 The combined experience our staff have from both the private and public sectors is pretty amazing. #8 We are both super committed to […

  • Beaconfire+RedEngine, How do I love thee? Let me count the ways…

    Always the overachiever, we came up with 14 ways we love our Beaconfire RedEngine merger. #1 We’re powerful together and can do a better job together at growing our client’s supporters and advocates than apart. #2 We missed not working together as we did 15 years ago at AppNet and then...

  • Engaging environmentally minded volunteers with a new app

    We are thrilled to announce the launch of Clean Swell, a new Ocean Conservancy mobile app that helps volunteers record, categorize and track trash they pick up along beaches and waterways. This app increases volunteer engagement, streamlines data collection, and extends data gathering...

  • Beaconfire + Red Engine = A beautiful thing…

    I’m thrilled to announce that we merged with RedEngine Digital on May 1st and are now Beaconfire RedEngine. My partner, Jeff Herron, and I welcome Liz Murphy as a new co-owner. Over the last decade (ok, 14 years!) Beaconfire has been a highly successful web shop with a growing expertise in...

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  • Next Webinar on June 10th

    Join us for our next free webinar, Is social good the next killer app?, on June 10th from 12:00-1:00 pm ET.

    In recent years, interest in “making the world a better place” has exploded. Shiny new companies, platforms, and tools promise to deliver game-changing innovations and society-saving outcomes, but are any of them really making progress towards solving the world's most challenging problems? 

    This webinar will explore what "social good" really means, highlight who's doing it right, and reveal authentic ways you can create lasting social change through your work.

    Sign up today!