“Perhaps my favorite “downtime”, if there is such a thing at SXSW, has been spent in the Beacon Lounge, the self proclaimed “Lounge with a Conscience” presented by Beaconfire Consulting. Aside from providing nonprofit professionals and the socially conscious community with a habitat for chit chat, coffee and wifi, the Beacon Lounge put on a series of inspiring events such as SoapBox lunches for a cause, acoustic concerts, and interviews with Social Media rock stars
