PRESS RELEASE
FOR IMMEDIATE RELEASE
Media Contact:
Kristina Kohler
kristina.kohler@beaconfire.com
703-894-0090
Virtual Bowling Game Kicks Off Fundraising Campaign
Arlington, VA, September 2, 2005 — Beaconfire Consulting has developed and launched a Web-based bowling experience for Big Brothers Big Sisters agencies across the country as part of a campaign designed to raise funds for the youth mentoring organization.
The Pin Pals! bowling game, created using “Flash,” is located on a specially-created campaign site and is the online companion to Big Brothers Big Sisters’ signature fundraising event, Bowl for Kids’ Sake. These bowling events have raised millions of dollars over the past 20 years for BBBS by encouraging sponsors to donate funds as Big and Little Brothers and Sisters team up for bowling games at local lanes. An estimated 360 agencies around the country use Bowl for Kids Sake.
With Pin Pals!, participants now can go online, select a virtual Little Brother or Little Sister as a “pin pal,” bowl a game on the Web, and then enter a sweepstakes and make a donation at the end of the game. Several corporate sponsors including Holiday Inn, Rent a Center, and Benefit Cosmetics have partnered to provide sweepstakes prizes. Play Pin Pals!
The online bowling campaign was designed not only to raise money through the Web but also to reinforce the connection of Big Brothers Big Sisters to the bowling event tradition and to encourage communities without local bowling events to join in the fun of bowling. The game includes a viral component to boost participation and awareness–online bowlers can “challenge a friend” via email to participate in a virtual bowling game.
About Big Brothers Big Sisters of America
Big Brother Big Sisters is the oldest, largest, and most effective youth mentoring organization in the United States. It helps children reach their potential through one to one relationships, professionally supported, with measurable results. The organization serves 225,000 children, ages 6 through 18, in all 50 states. National research has shown that the positive relationships between youth and their Big Brothers and Big Sisters have a direct, measurable, and lasting impact on children’s lives. The national office is located in Philadelphia. For additional information visit www.bigbrothersbigsisters.org.
About Beaconfire
Beaconfire Consulting serves the nonprofit community with interactive markeing and fundraising, web design and development, internet strategy planning, and technology evaluation services. Beaconfire has guided some of the world's leading nonprofit organizations to achieve something remarkable with Web technologies. Results that shine..