Beaconfire sponsors groundbreaking study of nonprofits' online efforts
PRESS RELEASE
FOR IMMEDIATE RELEASE
Media Contact:
Kristina Kohler
kristina.kohler@beaconfire.com
703-894-0090
News: Donors gave more, but responded less often in 2005
Arlington, VA, March 20, 2006 —
Online donors gave 40% more to leading nonprofit organizations in 2005 than in 2004 -- but opened fewer appeals and other emails from those same charities, according to a new study.
The eNonprofit Benchmarks Study, co-sponsored by Beaconfire Consulting, is a first of its kind look at the overall effectiveness of nonprofits using the Internet to raise money, build email lists, and influence policy.
Study authors analyzed online fundraising and political activism, email messaging, email list growth, and other metrics from fifteen top national nonprofit organizations and three online service providers serving nonprofits from 2003 to 2005.
“The results demonstrate that a consistent and proactive online program is a solid investment for nonprofit organizations,” said Michael Cervino, co-founder of Beaconfire and contributor to the study. “Organizations can use this study to refine their expectations and their strategies for their online program.”
Download the study at http://www.e-benchmarks.com
About Beaconfire
Beaconfire Consulting serves the nonprofit community with interactive markeing and fundraising, web design and development, internet strategy planning, and technology evaluation services. Beaconfire has guided some of the world's leading nonprofit organizations to achieve something remarkable with Web technologies. Results that shine..
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