Michael Cervino, Vice President and co-founder of Beaconfire Consulting, will be a featured speaker at the ePhilanthropy Foundation's eTour 2002 seminars including a seminar in Washington, DC on September 19, 2002.
Cervino, who is a contributor to "Fundraising on the Internet: The ePhilanthropyFoundation.Org's Guide to Success Online," will be providing additional case studies, and up-to-the-minute tips and techniques that were not included in his chapter on best practices for promoting an organization online.
Cervino will explain how to get started with an audience-driven strategy to increase revenues, build a volunteer base, and achieve programmatic initiatives. Using the REACH approach, he will review the five critical areas of online promotion success: Refine, Extend, Activate, Cultivate, and Hone with real world examples and success stories.
The book, which is the second edition of the popular hands-on guide for navigating the ever-changing world of fundraising on the Internet, will be free to all seminar attendees. The no-nonsense book goes beyond the hype and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.
For more than a decade, Cervino has developed online strategies for clients such as Easter Seals, AFL-CIO, Heifer Project International, the Association of Fundraising Professionals, The Pew Charitable Trusts, The United Way, and World Resources Institute. Cervino is a co-founder of Beaconfire Consulting, a provider of Internet consulting and software application development services to medium and large nonprofit organizations.
Learn more about "Fundraising on the Internet." Read the book's table of contents, author biographies, or excerpt.
