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Big Brothers Big Sisters Agency Extranet

Web Site Redesign

Big Brothers Big Sisters Agency Extranet

Big Brothers Big Sisters (BBBS), founded in 1904, is the oldest and largest youth mentoring organization in the United States. In 2005, BBBS served 234,000 children, ages 6 through 18, in all 50 states. BBBS engaged Beaconfire to design a password-protected Web site for streamlining communication channels and optimizing the exchange of information within the BBBS agency community.

The Challenge: The “Agency Extranet” needed to be intuitive and user-friendly in its presentation of customized content to multifaceted audience groups. BBBS desired to populate this Extranet with relevant, up-to-date content drawn from a variety of sources, including national, regional and local contributors.

The Solution: Beaconfire guided BBBS throughout all phases of the Agency Extranet project. After leading discussions with eighteen project stakeholders and agency staff to outline goals and audiences for the new site, Beaconfire coordinated a workshop to review the existing site features as well as desired functionality for the new Extranet.

Based on these discussions, the following key features were identified:

  • Localized news and information (by agency and region);
  • Administrative review of documents through an editorial approval process;
  • Agency reporting based on data entered via online forms;
  • Staff directory;
  • Powerful all-site search tool;
  • Organization-wide calendar;
  • Email newsletters; and
  • Online e-community tools (featuring discussion boards, polls, and surveys).
Beaconfire also collaborated with BBBS and its representative agencies to develop intuitive information architecture and create an engaging and brand-conscious graphic design for the Extranet. Beaconfire developed a single design that works for all 440 entities, providing a view of local content alongside National content and space for information sharing tools (e.g. calendar and discussion boards).  BBBS already had Kintera Sphere in place, so that technology was leveraged for the Extranet as well.

Within just five months, BBBS had an Agency Extranet site that connects and informs BBBS agencies and staff nationwide. The new Extranet was unveiled to broad acclaim during the organization’s national conference in June 2006.

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