Flat Design is one of the latest trends gaining momentum in the digital world. Apple’s new iOS embraced much of the flat design ethos and since then the phrase could not be more buzz-worthy. I won’t even try to discuss its intrinsic design value (I’ll let Eve Simon, our Creative Director weigh in on that), but I will share a few thoughts about why I feel flat design can often have a positive impact the User Experience.
What is flat web design?
In essence, flat design advocates for embracing functionality over style and doing away with extraneous flourishes that distract the user or reduce clarity. It tends to do away with gradients, shadows and unnecessary design elements and elevates the interface design of the specific content or feature.