I was perusing the Presidential candidates’ blogs a couple weeks back, looking to see where they were headed in my old stomping grounds in Wisconsin, when I came across this item, at the bottom of a post about a supporter-created video:
You can create your own video ‘mashups’ too — feel free to download high resolution footage from our resource library today
Though I was annoyed that they put mashups in quotes (putting web 2.0 terms in quote marks, as if you’re not quite sure it’s a term yet, is almost up there with saying "online blogs"), I was fascinated by how open they were to releasing raw video footage to their supporters.
Looking around the internets, it looks like Obama’s campaign isn’t alone in releasing semi-raw video footage to supporters, but it’s a practice that hasn’t trickled down to non-profits yet. Below the jump, I explore the how this has paid off for some candidates, and why NPOs should join them.