Posts filed under Usability

What came first, the email template or the email content?

By , Friday, September 4th, 2015

As digital marketers know, one of the biggest email challenges is always to ensure the best possible delivery of a message across multiple platforms and devices. But what about production efficiency? Or brand consistency? And oh, right, good content. Are we spending too much time on fixing the result vs thinking strategically about the goal?
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