Back in February, Google announced that an Enhanced Campaigns upgrade was coming to AdWords. Up until now, marketers have had the option to activate this upgrade. However, on Monday, July 22nd, the Enhanced Campaigns upgrade will be implemented across all AdWords accounts, whether you’re ready for it or not.
So what exactly is the Enhanced Campaign upgrade?
The Enhanced Campaign upgrade provides you with significantly more control over your bidding strategy. Specifically, in the area of bid adjustments, allowing marketers to manage bids for ads across devices, locations, time of day, etc . With this upgrade, marketers have a greater ability to optimize and target ads to a much more specific audience. In addition, the Enhanced Campaign upgrade provides advanced reporting that moves into the new multi-device world – providing the ability to measure new conversion types; for example, the number of times an app is downloaded or a call is placed directly from an ad.
Are you ready for it?