Are you struggling with getting leadership to sign off on budget for your Technology or Marketing project? Do you constantly find yourself in situations where you can’t get enough funding for projects? Do you have to keep explaining the value of technology to bosses and other folks in your org? Do you find yourself in battle with other internal departments because of budgetary reasons? And finally, are you worried that your org is not progressing along a good technology pathway and you aren’t able to force a change?
If you answered YES to any of the above, you’re not alone. Your job title may vary but these challenges are common. No matter what angle you take, the solution can possibly be found in two words – business case.
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