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Archive for the 'Nonprofits' Category

Nonprofits rank Facebook twice as important as Twitter

, Tuesday, January 11th, 2011 at 10:55 am

A new report out today finds that nonprofits rank Facebook to be twice as important to their communications strategy as Twitter.

Ranked importance of online communication tools

Other key findings:

  • 75% of nonprofits say they’ll email supporters at least monthly.
  • Facebook comes after only websites and email as important communications tools for nonprofits.
  • Quarterly is the most popular frequency for nonprofits to send direct mail to the average supporter.
  • What excites nonprofit communicators: new ways to connect w/ supporters, social media & better comm integration.
  • What scares nonprofit communicators: money woes, hard-to-implement comm strategies & lack of staff time.