We all know that responsive is in! Many organizations are making steps to ensure their websites are responsive, but they are still sending emails that are almost impossible to read on smaller devices such as iPhone and even more so, on Android phones.
Almost 41% of email is read on a mobile device or phone. If you’re like most non-profits you’ve probably seen a decline your email performance. According to The Non Profit Technology Network’s (NTEN) 2013 eNonprofit Benchmark study there was a 21% drop in email fundraising response rates over last year. You can be certain that a large portion of that is related to the fact your users are having a poor experience reading your email on a mobile device.
Here are some tips for getting started with responsive email design: