As the holiday season draws near, marketers are focusing more and more of their attention to email. Email programs continue to grow in their importance to integrated digital marketing campaigns, but in order to be successful, it’s critical to consider deliverability – is your audience getting your message? Are you (still) talking to the right audience? To ensure effective delivery of your email campaigns this holiday season, you need to consider your reputation. Email and digital communications provider Lyris recently hosted a webinar detailing the critical steps marketers should consider as they evaluate their email programs’ deliverability and reputation.
Reputation management has a new meaning. In email marketing, reputation is critical to achieving high rates of deliverability. So what do we mean by reputation? The definition falls into three categories: