When it comes to evaluating the effectiveness of your website, usability testing is one of the most eye-opening steps you can take. There are a growing number of tools and techniques that we at Beaconfire have used, including:
- web-based card sorting to learn how your audience groups and labels content
- tree testing to validate your navigation
- task-based “first click” testing to get insight into how people navigate your site
- usability testing on clickable prototypes, to evaluate a new site structure / IA
And there are new tools being introduced all the time.
So, which approach is best for your website? Are some more effective than others? Do low-cost, rapid methods produce the same results as traditional usability testing studies?