The Best of the 2006 Nonprofit Technology Conference
Thursday, March 30th, 2006 by AndrewIt’s time to review the bright spots of last week’s Nonprofit Technology Conference in Seattle.
1. The future of email delivery: This featured a round table discussion on the new Goodmail program, which — to somewhat oversimplify the controversy somewhat — has been denounced by EFF and others as an "email tax" on political speech. AOL and the Red Cross are experimenting with the service, which aims to combat spamming and phishing by adding a "certified" icon to emails and guaranteeing delivery for those senders willing to pay a tithe on each message. Representatives from Goodmail, AOL, EFF, FreePress, GetActive, and the Red Cross made for a heated and engaging discussion. Video and audio of the session is now available on the NTC conference site.
2. Conference SMS Messages: The conference organizers sent text updates during the conference including secret instructions on where to report for a free drink coupon. My collegue Jeff Herron commented, "I can see how that can be a powerful way to touch constituents, but seems like the circumstances would be limited to times when constituents are able to immediately take some action. Seems like it would be great during a march or protest." I’m fairly certain that Jeff is talking about the immediate reach aspect of text messaging, not the free drink coupon!
3. Mobile Fundraising: Mobile Accord demonstrated its mGive product through which nonprofits can enable people can give small donations via text messaging. In this model, a mobile phone user can consent, via SMS, to a donation of up to $10 to be added to their phone bill. The model here is Bono beseaching thousands of concert attendees to text a donation from the arena floor. Good: It’s a promising new tactic for recruiting new young donors. Bad: Phone companies currently suck out 50 cents of every dollar raised.
4. Managing technology projects: Alan Gunn, Sean Dewitt and Jeremy Wallace took a dry topic and created an engaging fun and collaborative session. They had the audience shout out project management tips, issues, and tools while live blogging them in a Basecamp topic list. A neat discussion. Well, perhaps you had to be there.
5. Guy Kawasaki: His plenary session on innovation was the bomb. Read the notes.
Next year’s conference is in our hometown of Washington, DC. Look forward to seeing everyone there!







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