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Google Maps is a free web mapping service application that allows developers to create “mashups” with other data and embed the map on third-party websites via the Google Maps API.

Tons of groups and individuals have come up with some really interesting map tools that display everything from American Idol contestants” hometowns to localized crime data. The best part about the Google Maps, compared to its competitors, is the high level of user interactivity that allows you to drag the map and double click to zoom (by performing asynchronous network requests using Ajax so grid squares are downloaded from the server and inserted into the page). While you can translate almost any data points into a map, the keys to a successful mashup are simple: a map should make the data more useful or relevant and there should be multiple data points that, ideally, can build over time with user input (i.e. the Seven Wonders of the World map falls a little flat).

Here are some examples of interesting Google Map mashups, including one that Beaconfire built, to show the breadth of what can be done (and what we can help you do!).

1. NetDoc.com: This mash-up shows hospitals around your zip code and their performance on major standards of care measures (Heart Attacks, Heart Failure, Pneumonia, and Surgical Infection Prevention) set out by the US Department of Health and Human Services.
2. We’ve all heard it: Location, location, location - the most important thing when it comes to real estate. Housing Maps is a marriage of Craigslist and Google Maps makes it easier to search for housing based on neighborhood preference and also makes it easy to search by pictures, price, number of bedrooms, city and date posted.
3. Ironic San’s Guide to Ghostbusters: Photographer David Friedman was apparently just playing around when he developed this virtual tour of the filming locations of the classic Ghostbusters.
4. Campaign Tracker: The Washington Post’s Presidential Campaign Tracker “uses information from campaigns, media reports and other sources to compile a listing of events involving presidential candidates and their spouses.”
5. This virtual protest map (which is a replica of one that Beaconfire built for a client) is a great example of how to use Google Maps for online organizing, advocacy and supporter engagement. The message was “Join the online march. Pick your sign. Get it on the map.” helping supporters see how they connect with other people standing up for the cause.
6. Like the Ghostbuster map that is a virtual tour of a movie, BibleMap.org facilitates a virtual tour of a book, The Bible. Interesting concept though I had trouble finding a book and chapter that actually had points on the map. If you want to explore it yourself, try Genesis chapter 13.
7. Unfortunately only available in the UK, Bar Crawl allows you to pick your area, rank of the bars you’re interested in going to and how many you want and it will plot out a pub crawl on a map for you, complete with address and phone number of each. An Americanized version Pub Walk doesn’t appear to be as good, mostly because I live here so know they are missing a whole lot of local bars.
8. With the tagline “Make it personal. Explore options. Find Providers,” The Funeral Site map tool is done by the national registry of American Funeral Homes. I am fortunate to have no use for this one but I imagine in a time of need, this is more useful than a phone book.
9. Washington Post’s Local Explorer: On this map you can search for practically anything in a DC-area neighborhood: crime, schools, places of worship, post offices, gas stations, metro stations, you name it. I’m not sure if there are maps like this for other cities but it’s quite comprehensive and useful.
10. Safe2Pee.org is a resource where people who do not feel comfortable with traditional public restrooms can find safe alternatives. It is part of a larger advocacy and research project tackling gender free, inclusive bathrooms and another good example of a public policy issue being addressed using Google Maps.
11. GolfFinder.net and CaddyMap.com are perfect examples of how a mashup is only as good as the data in it. I looked at six separate golf course locator tools and these had more than twice as many points on the map for the DC area, though I still can’t figure out from the two which is better.
12. Though definitely not the most attractive mashup, Hurricane Information Map is a concept well worth highlighting. It is “intended for the use by people affected by Hurricanes Katrina or Rita who have or are trying to find information about the status of specific locations affected by the storm and its aftermath.”
13. MapSkip: Launched in August 2007, this tool “makes the world a canvas for our stories and photos” and is very well done (and my personal favorite). Though they have only collected 200 stories so far, their mission is to “create a weave of stories about the places in our lives” because “…many of our stories are about places. Where we fell in love, had the dream vacation, took that great picture or, well, joined the rebellion.”
14. BookWormz, Starbucks Finder, GymPost, Bank Anywhere and Gawker Stalker can help you find your local bookstore, Starbucks, gym, bank and celebrity respectively.
15. Despite all the useful things you can do with mashups, I found a handful of odd but amusing maps that I’ve lumped together to share: “If I walk in a straight line around the world, where will I pass?”, If the Earth were a sandwich?, Who is sick?, and OurDumbWorld

For more, check out NetSquared, Google Maps Mania blog or this website.

Editor’s  note: Each week, we do a survey of Beaconfire staff to get impressions on a variety of non-profit technology issues. All opinions expressed here are solely those of their authors. RSS is becoming ubiquitous, and with the sheer volume of content on the internet, more users are finding that they need a way to manage their content. This week, we asked the Beaconfire staff: How do you consume RSS content?

Eric, Senior Consultant: I aspire to have a complete set of Yahoo! pipes to perform elaborate analyses of of the blogosphere and social media about the the people and issues of importance to me, translates snobby foreign news sources into English to make me seem smart at parties, and otherwise leap tall buildings.

But in fact, I use the built in reader in IE7 to keep track of about 2 dozen environmental and tech/marketing blogs.

Ali, Marketing Consultant: I’m a fan of Google reader. It’s one of the easiest readers to set up, I can access it from any computer and I can track all the marketing and technology blogs I follow.

Amy, Functional Consultant: RSS is everywhere but I pro-actively consume RSS in two ways.  One is iGoogle – I use Google as my browser home and have set up a HOME tab with news (CNN, Top Stories), Weather, Moon Phases, HowTo Wiki and, of course, the BeaconfireWire feed.  My iGoogle also has an IA/UX tab with my favorite industry feeds (Boxes & Arrows, A List Apart, UX Matters, etc).  

I also use Bloglines to manage RSS feeds.  Bloglines has more advanced functionality than iGoogle in terms of managing feeds and I like how it lets me save articles in the feed queue for later so I can go back and re-read them when I have time.

Paul, Software Engineer: This may brand me as a neo-Luddite, but I don’t use RSS.  I’ve always preferred to actively seek information on a website rather than subscribing to a feed and having it delivered to me.  The moral of the story?  Make sure content that’s available in RSS feeds is conveniently indexed in HTML format on your website as well.

Marissa, Functional Consultant: RSS (like Web 2.0) is one of those technologies that isn’t really new, and has really always been around in some form. And everyone who uses the Internet probably consumes an RSS feed in one shape or another, even if they don’t know it. If you see a list of “latest news” on a web site in the past few years, you’ve likely consumed RSS content.

For my personal RSS use, I love Netvibes. The tabbing and rearranging let’s me keep my most important RSS Feeds up in the forefront, while allowing me to easily organize secondary feeds that I like to read from time to time.

Kate, Administrative Assistant: I’m obsessed with tracking the weather, both on my home laptop and on my iPhone. Especially since I’m new to this whole “East Coast Weather” thing, and I don’t have any windows at my desk, I use my iPhone to see what the weather’s like downstairs at least 5 times a day. I also check the weather in my hometown, as well as in Paris, London, New York, and Portland. I just like to see how we stack up. I also track stocks on my iPhone that I’ve not invested in, but I think I get some sick pleasure in watching other people lose their shirt. I guess a touch of schadenfreude’s good for the soul.

Kristin, Project Manager: Honestly, I don’t consume any RSS. I can’t even keep up with email (which is my primary "dashboard") so why add another "feed" to my list of things to try and keep up with.

John Brian, Marketing Consultant: I use a single Netvibes page as my portal at both work and home - it’s the only way I can avoid getting buried in content. I triage my content into pages - must-read items like my email, a couple political blogs, weather, and, most importantly, Beaconfire Wire live on the first tab, fun and goofy stuff, including Digg and my comic alert feed on the second (when you get the rest of your newspaper online a la carte, it’s important to get Dilbert and Doonesbury that way too), clients and other non-profits on the third, work-related tools, like Central Desktop and Basecamp on the fourth, and occasionally interesting, but non-required reading on subsequent tabs.

The key is making use of preview tooltips and titles to quickly and ruthlessly mark items as read - I’m not someone who deals well with unread items, either in my inbox or my feeds. But in the net, using RSS keeps me from having to check more than 100 sites several times a day, so it’s a real time-saver.

It’s been just one year since Yahoo introduced Yahoo Pipes, the most powerful, flexible, useful, and yet underutilized free utility available. Pipes’ techie-oriented interface, combined with the fact that many still don’t have a full understanding of feeds might explain its under-utilization. However, as we come to a better understanding of the “Power of the Feed,” Yahoo Pipes will become an indispensable tool.

So what is Pipes? Pipes is a data aggregator and manipulator. Why use Pipes? So you can take all the information you ever seek on the Internet, and format it together into an easy-to-read RSS feed (as well as JSON and KML - but that’s another blog post for another day). Come on - all the information on the Internet? You bet! Using Yahoo Pipes, you can import any already accessible content on the Internet, including RSS and other XML-based feeds, as well as any information that appears on a Web page.

How can a non-profit use Pipes?

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When I was in college, one of my most difficult classes was scenic painting. Not only did it mean trudging into class at 8:00 am (the only class with that distinction in my five years of school), the professor would amble around behind us as we were painting and, if were looked like we were stopping to ponder our work thus far, shout "Paint faster!"

While it had the effect of giving the class a sort of sweatshop feel, the practical reason for his argument was that the faster you painted, the more work you could do, and the more money you could make in a year.

Today, who among us doesn’t wish we had more time? My available time at the office for blogging is limited, so any tool I can find that lets me blog more efficiently is one that I’ll latch on to. Here are five ways I’m able to get posts done faster, so I can blog with less time or churn out more posts in a week:

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With the Iowa Caucuses today, I thought it might be good to do a quick roundup of interesting tools that the Presidential Candidates have put together to get out the vote. As happened in 2004, many of these tools will probably trickle into the non-profit sector over the coming year, as we see what works and what doesn’t.

First, I’ve got to say that I love Mitt Romney’s Varitalk. I remember when Snakes on a Plane used this same technology to put together calls from Samuel L. Jackson - my office spent several good hours sending calls to each other. Now you can have robo-Mitt call your friends, address them by name and holiday of choice, and tell them why he’s right for their most important issue, along with a reminder to vote in their own state. It also shows on caller ID as being from a phone number of your choice, and Mitt mentions that it comes from you.

Of course, there’s potential for abuse in applications like this, but that’s going to be true in any voter-generated content application - it’s really no more risky than a simple "Tell a Friend" form. I did find it odd, though, that there was such a limited selection of names Mitt could say. While I’m not surprised that "John Brian" wasn’t in his repertoire, I was saddened that he couldn’t call "Marissa" or "Taylor" by name, and I guess referring to the other guys in the field as "my opponent" has left him unable to say "Rudy" or "Duncan." Seems pretty closed-minded for a guy named "Mitt" who named his son "Tagg" (neither of which he can say, incidentally). But I did appreciate the option to make a contribution and get a real call, or at least a better robo-call (I didn’t make a donation to find out - I’m pretty sure I need my $25 more than Mitt).

Two more big things that impressed me, and a bunch more that I don’t have room to review in depth, below the fold…

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The words are evil and insidious. But at one point we all hear them.

The Web site is down!

It is especially bad when someone else notices this before you do. We�??re often left wondering: How long has our site been like this? Why hasn�??t our host called us? Why does the Internet hate me?

There are some free tools out there that may not be able to prevent your Web site from going down, but at least alert you when it does.

One of my favorite tools is Montastic.com. Signing up is fast and easy, and the interface is super-simple. You can monitor up to 100 sites with a free account. You can get alerts via email when your site goes down, or monitor your sites in an RSS Feed. Leave the Green Page up, and you will always be informed of the status of all your sites. And the site is just funny (with option buttons such as �??save�?� and �??save not�?�).

Slightly more complex, but also data-rich and informative, is Mon.itor.us. Sign up, and you can monitor sites, compare site up-time, get detailed reports, and receive email alerts when your site goes down. Mon.itor.us is not as easy to use at Montastic, but the reporting is more robust. And since both services are free, it certainly doesn�??t hurt to use both to monitor your sites.

My Must Haves:

• Web Developer
• Firebug
• Tab Mix Plus
• View Source Chart
• IE Tab

For Convenience/Fun:

• Context Highlighting
• Cooliris Previews
• del.icio.us Bookmarks
• Download Statusbar
• FireShot
• Split Browser

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Small towns hardly make big news in the world of online marketing technology; small islands even less so. While most of us have gotten over Google putting small town America on the map�??in the most literal of ways, the Caribbean is just getting around to celebrating their inclusion. Cuba, Jamaica, Haiti and Trinidad are just a few Caribbean islands that can be Googled down to 110 ft scaled maps in both satellite and hybrid.

Although, Google�??s Street View has not made it there yet�??that�??s still only available for select neighborhoods in a few big U.S. cities such as NYC, Miami and Denver; the Caribbean maps provide the same detailed view of towns and infrastructure (and yes, beaches too) that it does for cities across the U.S. The only difference is that directions are not offered.

Still, if you�??ve got a project in the Caribbean you can finally use Google Maps for a more dynamic presentation of your work. So far real estate agents and sporting fans (cricket, fishing, sailing etc.) seem to be the only folks that have been using the maps in mashups to reach their audience. Hopefully organizations such as Heifer International, Madre, Amnesty International and the many others doing great work in the region will jump on this opportunity to connect donors and volunteers to their work.

If you�??re considering launching a corporate or amateur podcast and want to jazz it up with some background music, �??pod safe music�?� will keep you on the safe side of copyright law internationally. �??Pod safe music�?� is safe for using as long as you give credit to the artist at some point during the podcast and offer the audio for free.

The creators of PodShow.com launched Podsafe Music Network at music.podshow.com over a year ago; it�??s still in Beta and continues to be a safe meeting place for artist and podcasters alike. Professional and amateur artists who still have full rights to their music can give their creations a test run by posting and tracking it�??s pod use (or better yet, sell it!), and podcasters can feast upon some great free sounds.

Podsafe Music Network features some popular artists such as Ziggy Marley, but there are plenty of lesser known artists and producers too from Europe and all over. Just as podcasting is a great medium for emerging voices to engage a unique audience, so too is Podsafe Music Network for artists trying to move beyond zero airplay. Registration for artists and podcasters is required.

Most of our clients are engaging their audiences with some sort of regular email communications. There are a lot of considerations that go in to devising these emails (design, message, frequency, usefulness, call to action, clarity, etc.). One of the toughest issues we face is ensuring that email passes automated spam filters and actually arrives at the recipient’s in-box. Unfortunately, unscrupulous spammers are making this increasingly difficult.

Tamara Gielen (BeRelevant: Email Marketing Best Practices Blog) blogged about a Blue Sky Factory article, “Dirty Words in Disguise” which has some very helpful tips in this regard. They even list some words to avoid in your copy. Some may surprise you.

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