Everyone likes being thanked. It makes you feel good, like you’ve made a difference. I know when I get a thank you note in the mail, I always read it with a smile. A good thank you message to your online members should get that same response.
It is because of their generosity with their time and money that you have (hopefully) had a successful year. Stewardship messages are an effective way to communicate with your members and send them some love. It also helps to remind your members that you are all fighting for the same outcomes and are in this together.
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