Since it has come out of beta, we have been fielding a lot of questions about Universal Analytics, the latest and greatest analytics package from Google. So I’ve decided to answer a few of those questions here.
What Makes Universal Analytics So Different?
There are a few things that make Universal Analytics different from Google Analytics. There are the three in particular that we at Beaconfire are super-excited about.
The ability to report more on visitors instead of visits.
With standard Google Analytics, the focus has always been on the visit. While there were hacks, there has never been an easy way to say “if someone comes to the site on their work computer, then their home computer, then their phone, treat them as one person.”
With Universal Analytics, it becomes possible to link those three visits. It will work best when a user can have a unique identifier (like a constituent ID). So this may not be for everyone. But we’re still pretty thrilled about it.