At Beaconfire we love helping clients understand web behavior to best optimize their landing pages, websites and campaigns. But there are so many analytic tools you can use, and all these numbers can be really overwhelming. Have no fear – we’re here to help! One tool we wholeheartedly recommend is CrazyEgg (so much so that we are also customers).
You may be thinking “Please, not another analytics tool I need to learn.” Don’t worry, CrazyEgg is very easy to understand and even easier to implement. So why the love for CrazyEgg? First, what makes CrazyEgg unique from other analytics packages is that it will show you ALL click activity on the page (even those that are not links!). This can help solve usability issues which could be potential roadblocks for conversion and other success measures. Second, CrazyEgg is more visual and less about the numbers. This “pictorial” view tells you quickly what is working and what is not.