Beaconfire’s constantly thinking about new technologies and techniques for outreach to our client’s advocates, donors, volunteers, staff, etc. Typically, though, we’re focussing on real-world consitutents. I must admit I haven’t given much thought, until today, about outreach to virtual constituents. An eye opening blog posting by Nedra Weinreich changed that. Nedra posts her interview with John Anderton, who is responsible for bringing the U.S. Centers for Disease Control and Prevention (CDC) to Second Life (the virtual world with nearly 5 million “residents”). What are other nonprofits doing in Second Life?
- American Cancer Society raised $40,000 with a virtual walk-a-thon in Second Life.
- Friends of the Urban Forest allows you to plant a virtual tree to help their program to plant real trees in San Francisio.
- Commonwealth Island in Second Life consists of a “rugged, coniferous island housing several nonprofits, including Greenpeace and ACLU”
- There’s an education campaign to help end the genocide in Darfur in “Camp Darfur”.
Second Life has a very helpful Non-Profits Wiki page with all sorts of resources that are just begging to be explored. (I can feel it sucking me in…) And TechSoup has an interesting interview with 3 nonprofits (Lower Eastside Girls Club of New York, Global Kids, and Amoration) who are all operating in Second Live. So much to learn, so little time…