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Kickstarter Success Story: Why Robot Turtles Exceeded Their Fundraising Goal by 2600%

By , Friday, September 27th, 2013

Yes, you read that correctly, 2600%. The little Kickstarter campaign that aimed to raise $25,000 to create “the board game for little programmers” is about to pass $600,000 with still a few hours left to go.

Robot Turtles, the board game that sneakily teaches programming fundamentals to kids ages 3+ is the most-backed board game in Kickstarter history. Now, a big part of that success goes to the fact that the inventor of Robot Turtles, Dan Shapiro created a great product, but a significant part of that success also goes to a perfectly run crowd-funding campaign.

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