Mobile devices are quickly becoming the medium by which we access all of our electronic communications. Almost half of email is now being opened on either a phone or a tablet. The trend isn’t slowing down, which demands a new approach to the old traditions of messaging. What’s the best way to reach your audience on devices of all shapes and sizes? Create your emails using mobile-friendly design and layout principles.
Responsive design techniques have allowed us to create web sites that adapt to all screen sizes, but most of these techniques cannot be applied to email. Unlike Firefox, Chrome, and Internet Explorer, email clients do not comply with modern web standards created by W3C. This is where a mobile-friendly framework comes into play by meshing specific portions of the HTML standards with newer CSS standards. The HTML is used to create a fixed layout for desktop clients like Gmail and Yahoo. Then, responsive CSS is layered in to change the flow of elements to display with a narrower, mobile-friendly layout.