Posted Thursday, July 12th, 2012 at 10:39 am by Lisa (13 posts)
YouTube now enables nonprofits to link directly from their YouTube videos to DonorsChoose.org, Change.org, Causes.com and Rockethub.com — sites dedicated to helping nonprofits raise awareness and donations.
As noted in an article in the Chronicle of Philanthropy, “Jessica Mason, a YouTube spokeswoman, said the company decided it was important to give nonprofits and their supporters the opportunity to have more ways to raise money and awareness through videos that are posted on the site.”
Video is a particularly valuable medium for mission-driven organizations as it brings the mission to life through personal stories and inspiring imagery. Time and again, testing shows that personal stories inspire action and video is absolutely the prime storytelling medium.