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Are you in love with your website?

, Monday, February 14th, 2011

Redesigning your website can be an emotional rollercoaster. In honor of Valentine’s Day, we’ve created this guide to help you navigate your relationship with your website throughout the redesign process.

Noticing from afar – You see a cute website, and ask your friends about it. “What do you know about ted.com?”

Flirtation – You think you’d like to redesign your site to be like that sexy site you’ve been noticing, and you start thinking about how dreamy it would be to spice things up with a new design. You start scribbling URLs and design ideas all over your notes before you even realize what you’re doing.

The relationship deepens – From a budding spark, you begin seeing each other more and more. It looks like there could be real potential here. Eventually, you arrange a meeting and get the ok from your leadership. Finally, the pieces are in place and the engagement begins.

The engagement - Wedding planning can be fun, but it’s also a lot of hard work. Once in a while youdoubt that wonder if and how things will work out, but you’re willing to put in the effort because you’ve finally found the One you’ve always dreamed you would find some day.

Marriage – The big day finally arrives. You call in your coworkers, and tell everyone you know on Facebook. You send out an excessive number of screenshots to your friends, and perhaps even update your profile picture to include a shot of the homepage. You’re going a bit overboard, but everyone realizes that you’re so in love that you can’t help it.

Honeymoon phase – Immediately after launching, you constantly tell everyone about how much you looooove your new website. You stop hanging out with your other friends in order to spend more time on the website. Your friends realize it’s only a phase, but for you, the website has become your world.

Reality kicks in – Small problems begin to develop. You try to overlook the minor hiccups, but eventually you realize your site isn’t the idealized One you’d initially imagined. You’re ok with that, and work together to bring things to their previous state of heavenly perfection.

Marriage counseling – Things start getting rocky. Realizing that communication is important, you call in a consultant to see if you can make things work with the current site, or if you both need to move on. You’re not yet seriously thinking about other Content Management Systems, but you start noticing other websites and wishing yours was more like theirs.

Valentine’s Day – You take a step back, and look fondly over your website. You reminisce about the early days when the site first launched, and share special moments as you surf the site over the course of the day. You dream about site enhancements into the wee hours of the night, and you feel the sparks begin to fly once again.

Happy Valentine’s Day!

(And if you need a love doctor to help guide you through the process, give us a ring!)

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