Skip to content

Recent Posts
- 01/20/2012: Keyword Paradise, Lost
- 01/18/2012: New faces and open positions at Beaconfire
- 01/06/2012: Are you using the new Google Analytics yet?
- 01/06/2012: The Dangerous Free
- 12/20/2011: Multitasking: The practice of almost completing a lot of things
- 12/08/2011: Top 5 Weapons of a Mobile Web Design/Developer Ninja
- 12/05/2011: Join our Online Campaigns and Marketing team!
- 11/04/2011: Leveraging Analytics for Mobile Marketing and Search Advertising
- 10/31/2011: Managing remote teams? Start here.
- 10/24/2011: Beaconfire @ sxsw 2012
Updates in Your Inbox
- Email address:
Beaconfire at Play
More of Beaconfire Bloggers' photos

www.flickr.com
Archives
Meta

Nonprofits rank Facebook twice as important as Twitter

Posted Tuesday, January 11th, 2011 at 10:55 am by Rob (20 posts)

A new report out today finds that nonprofits rank Facebook to be twice as important to their communications strategy as Twitter.

Other key findings:

75% of nonprofits say they’ll email supporters at least monthly.
Facebook comes after only websites and email as important communications tools for nonprofits.
Quarterly is the most popular frequency for nonprofits to send direct mail to the average supporter.
What excites nonprofit communicators: new ways to connect w/ supporters, social media & better comm integration.
What scares nonprofit communicators: money woes, hard-to-implement comm strategies & lack of staff time.

Be Sociable, Share!

Tweet

Categories: Email Marketing, Marketing, Nonprofits, Social Media. You can follow responses through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Nonprofits rank Facebook twice as important as Twitter”

Tweets that mention Nonprofits rank Facebook twice as important as Twitter | Beaconfire Wire -- Topsy.com Says:
January 11th, 2011 at 12:16 pm
[...] This post was mentioned on Twitter by Jereme Bivins. Jereme Bivins said: RT @smallact: Nonprofits rank Facebook twice as important as Twitter (via @beaconfire) #nonprofit #nptech http://bit.ly/eAzGYB [...]