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Top Ten USA Launch

, Monday, November 22nd, 2010

On Tuesday October 26th, Top Ten USA launched their site to the public. Top Ten’s main goals for the site are to move people to actively seek out the most energy efficient products and to eventually get their mark on products that rank in their top 10 list of energy efficient products. Products making it on the list join a pretty exclusive club because Top Ten’s ranking criteria is much more stringent than criteria for other energy seals of approval. The types of products that they rank range from refrigerators, freezers and dishwashers to televisions, computers and monitors.

Top Ten came to us at Beaconfire to help them with some important enhancements to their already designed site in eZ Publish. Among other things, we helped them by implementing the Pricegrabber, EcoRebates and Milo APIs which allows users to find local prices, rebates and availability respectively. We also enhanced the overall look of their product grid views as well as adding more usable navigation to their “How We Evaluate” section. On the backend, we automated the top 10 lists to make their content entry much more efficient as well as setting things up to allow for tied rankings if energy criteria were equal. Another important bit of functionality we implemented on the Top 10 site was the archive page which links from the bottom of the top 10 lists and shows products that were previously listed in the top 10 over the last six months.

We are very excited to be working with Top Ten USA because we believe the work they are doing is very important and has the potential to bring consumer awareness to the next level. If you aren’t already concerned about energy efficiency, you might start by checking out the top 10 reasons why you should be.

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