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It’s Party Time with Excellent Analytics

, Tuesday, October 20th, 2009

I love analytics. I love diving into the data, looking at the numbers and finding new and actionable insights. But there is one thing about analytics I don’t love – monthly dashboard reports. You know what I mean – a spreadsheet showing visits, pageviews, new visitors, etc., compared from month to month in nice little columns, filling in a neatly formed Excel graph. While not always actionable, these reports do show big-picture trends, and your bosses and boards love that. In the world of analytics, monthly dashboard reports are a necessary evil.

However, I could never get Google Analytics to give me data in a form that really fit any of my monthly dashboard report needs. I’ve spent hours clicking, copying, pasting, and reformatting in search of the perfect dashboard report.

The tedium may come to an end, thanks to an Excel Plugin called Excellent Analytics. The plugin uses the Google Analytics API to allow you to run customizable Google Analytics reports right in Excel. And after you create a query, a few clicks will update the numbers in next month’s report.

So after you invest some time to set up your first Dashboard report with Excellent Analytics, all you need to do next month is copy and paste a few columns as values, and update your query. I tried it out for the first time this month, and I went from spending almost 4 hours on a dashboard report to 45 minutes.

Now that’s efficiency only an analytics geek could love.

3 Responses to “It’s Party Time with Excellent Analytics”

  1. Tweets that mention Beaconfire Wire » Blog Archive » It’s Party Time with Excellent Analytics -- Topsy.com Says:

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  2. Heather Says:

    How about showing us an example?

  3. Marissa Says:

    Sure. Below is a screenshot with an example. Basically, every month, I’d move out the previous month’s stats as values one column, and rename the column with the formulas in it for the next month. Then, all I do is in the Excellent Analytics interface, update the query from month 10 (October) to month 11 (November).