Bing + Yahoo = Plan B for SEO?
Posted Friday, September 11th, 2009 at 7:36 am by Alan Gallauresi (13 posts)
There’s no doubt that Google is the search engine for most of the Internet. Over the past few years, the big G has taken almost all of the growth in the search business (90% according to the linked source). And when vendors speak of SEO (Search Engine Optimization), they are recommending practices that are tantamount to Google Engine Optimization. And why not? Most website administrators looking at their search referrals can plainly see why that’s where to put your effort in.
With the recent agreement between Yahoo and Microsoft making MS Bing the search platform for all of Yahoo’s sites, there’s now a new wrinkle in the SEO game. Take the two numbers in your referral logs for Bing and Yahoo, combine them together — big enough to matter now? Especially with MS pushing the technology everywhere it can? Right now you’ll continue to have traffic from both Bing and Yahoo, but moving forward, most sites will only have to optimize for a single additional search engine in the #2 position — Bing.
If you decide Bing is worth watching, try out these tips on optimization. Remember – SEO is always a bit of black magic rather than hared science, but the rewards can definitely be worth the effort.
