- donors remain anonymous while carrying out their research
- web research takes less time than a meeting
- accounts and analysis can be found online

One challenge for charities is how to promote their high-level proposals on their homepage, where 99% of visitors are not major donors.

your post was forwarded to me by a colleague who thought I might be interested in your thoughts. Indeed, as a person who has more than 30years experience is raising money for non-profits, cultivating major donors and soliciting via mass appeal (direct mail, telephone, radio, tv)–I couldn’t agree more with your premise.

In fact I would like to encourage all involved with Non profit Organizations (NPO) to begin thinking beyond just standard web via PC and desktop to mobile / web. NPO’s need to redesign their sites to be mobile friendly and to utilize all the tools that bridge web and mobile to add “stickiness” to their communications and solicitations–allowing for “major” donors to easily and comfortably engage their closest friends on behalf of a cause the “major”, “average” and “micro” donor cares about.

Mobile texting and Mobile access to the internet is quickly outpacing email, voice calling and use of the PC and laptop. Mobile / web devices and the associated mobile number are quickly becoming the equal opportunity donor solicitation and engagement tool of the 21st century. Individuals can make micro donations and major gift level pledges through their mobile device today and NPO’s that have web sites designed with mobile access in mind will be ahead of the curve as our economy turns around.

Regards
C. Douglas Plank
Chairman /CEO
MobileCause
http://www.mobilecause.com