Lifting Responsiveness with Multivariate Testing @ Bridge
Posted Saturday, July 18th, 2009 at 6:20 pm by Shiloh (12 posts)
If you’re like me, you just can’t hear enough about using multivariate testing to optimize nonprofit web pages. If you’re in DC on Wednesday morning, don’t miss the Bridge Conference’s early bird session on MVT (that’s 8:30 AM – don’t forget to set your alarm clock!).
I’ll be giving an overview of MVT, and Feeding America’s webmaster, Dan Michel, will give us the skinny on their latest testing. We’ll talk together about the characteristics of a successful test and how to know if MVT is a good fit for your organization.
If you’ve been thinking about setting up a testing program or are just interested in recent case studies, this session won’t disappoint.
What’s that? 8:30 AM is too early, you say? In that case, check out Beaconfire’s white paper on multivariate testing.
PS – If you’re going to be at Bridge Thursday, don’t miss Iron Chef: Battle Nonprofit
