Is Multivariate Testing Right for You? Beaconfire’s new white paper
Posted Thursday, April 16th, 2009 at 11:54 am by Jo (47 posts)
I’m very pleased to announce the release of Beaconfire’s new white paper – Is Multivariate Testing Right for You? A Guide for Nonprofits.
We’ve become big fans of multivariate testing (MVT) as a powerful, flexible, and often under-utilized way to optimize websites based on real users’ behavior. We’ve also seen nonprofits gain insights through MVT that would have otherwise been difficult or impossible to learn. It’s a great way to learn what drives your visitors to get involved or donate through your website, and can be applied to support almost any of your online goals.
This white paper is a guide to understanding just what MVT is all about, what’s required to take advantage of it, and whether it’s a good fit for your nonprofit. You’ll also learn how the optimization process works, from planning to analysis, and how to get started with an MVT program that meets your needs.
The paper is available for download now at http://www.beaconfire.com/mvt.
