Be a Fan – the Special Olympics Holiday Campaign
Posted Friday, December 19th, 2008 at 9:34 am by Elizabeth (27 posts)
Beaconfire has been honored to work with Special Olympics on their online holiday fundraising campaign this fall.
Basing our message on their new Be a Fan campaign and our design on elements of their soon-to-launch new Web site, our online campaigns and marketing team, led by executive sponsor Ali Cherry, worked to craft a compelling message supported by arresting visuals to encourage people to support the Special Olympics this holiday season.
Most BFWire readers are probably familiar with Special Olympics, whose mission is to provide year-round sports training and athletic competition to more than 2.5 million people with intellectual disabilities in over 180 countries worldwide.
Working with Special Olympics on their holiday campaign has given us the opportunity to profile some of the remarkable athletes, coaches, and volunteers who benefit from and work with Special Olympics in the accompanying email appeals, which promote being a fan of unity, joy, spirit, and giving, and contributing to creating a world of acceptance, inclusion, and dignity for all people.
