Comments on: The Branding of a Dream http://www.beaconfire.com/blog/2008/11/17/the-branding-of-a-dream/ Tue, 17 Aug 2010 13:25:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Amy http://www.beaconfire.com/blog/2008/11/17/the-branding-of-a-dream/comment-page-1/#comment-25042 Amy Mon, 17 Nov 2008 19:14:02 +0000 http://www.beaconfire.com/blog/?p=891#comment-25042 I second that emotion. Or third it technically. Another valuable lesson I'd point out that the campaign's willingness to allow individuals to adapt the logo to suit their needs strengthened it even more. Sure there were the No We Can'ts that showed the O with a line through it but those were few and far between the myriad customizations that reinforced the brand. I second that emotion. Or third it technically.

Another valuable lesson I’d point out that the campaign’s willingness to allow individuals to adapt the logo to suit their needs strengthened it even more. Sure there were the No We Can’ts that showed the O with a line through it but those were few and far between the myriad customizations that reinforced the brand.

]]> By: Tim http://www.beaconfire.com/blog/2008/11/17/the-branding-of-a-dream/comment-page-1/#comment-25039 Tim Mon, 17 Nov 2008 16:51:17 +0000 http://www.beaconfire.com/blog/?p=891#comment-25039 I couldn't agree with you more, Eve. My kids (7 and 10) also called it this way. They both loved the Obama logo and couldn't find anything redeeming at all about the "star and line" graphic (I can't even call it a logo) of the McCain campaign. And neither one of them have ever - as far as I know - sipped absinthe. It certainly didn't hurt the Obama campaign that their logo lent itself so well to pumpkin carving during the weeks leading up to election day: http://yeswecarve.com/ I couldn’t agree with you more, Eve. My kids (7 and 10) also called it this way. They both loved the Obama logo and couldn’t find anything redeeming at all about the “star and line” graphic (I can’t even call it a logo) of the McCain campaign. And neither one of them have ever – as far as I know – sipped absinthe.

It certainly didn’t hurt the Obama campaign that their logo lent itself so well to pumpkin carving during the weeks leading up to election day: http://yeswecarve.com/

]]>