Did you know September is Prostate Cancer Awareness Month? In light of the occasion, the Prevent Cancer Foundation tapped Beaconfire to assist them in developing an online marketing campaign for the month. Soon after, Prostate Pete was born.

Pete is a friendly, helpful organ who leverages the power of internet marketing to provide education, help broach difficult conversations about health, and encourage regular exams. His ads - running across several blogs, news sites and health networks - lead users to a lighthearted quiz on prostate health and an e-card where they can forward Pete to friends and loved ones.

We’re excited to be working with the Prevent Cancer Foundation, an organization that has been working to fund cancer research and educate the public about ways to reduce cancer risk for over 20 years.

So, if you’re a little intrigued, go ahead and take the quiz. I promise it won’t hurt a bit!

This entry was posted on Monday, September 22nd, 2008 at 11:15 am and is filed under Marketing, Our Clients. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.