Come see us at the American Marketing Association’s Nonprofit Marketing Conference!
July 2nd, 2008 by ElizabethBeaconfire will be exhibiting and presenting at the AMA Nonprofit Marketing Conference, which will take place at the Mandarin Oriental Hotel in Washington, DC, July 14-16, 2008.
Beaconfire VP & Co-Founder Michael Cervino will be presenting One to One Marketing: Using Technology to Connect with Individuals with Steve MacLaughlin, Director, Internet Solutions for Blackbaud, on Monday, July 14 from 8 am – noon. This session will demystify emerging communication channels collectively known as social media. Participants will reach a better understanding of how to use email, websites, RSS feeds, direct mail, stewardship, and social networking sites to improve people-to-people marketing, fundraising and friend-raising. During the interactive portion of this session, participants will work with peers to develop a wireframe multi-channel marketing plan based on real-world cases.
We’ll also be in the exhibit hall at tabletop #9, so be sure to stop by to visit us.







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