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Earlier this week, the fabulous new website for the Bronx Zoo went live at www.bronxzoo.com. Beaconfire and the Wildlife Conservation Society collaborated to bring this vibrant and engaging site to life. WCS staff developed a design that would encourage families to visit the zoo and connect with wildlife and wild nature by featuring the zoo’s incredible video and photographic assets.  Beaconfire provided guidance in defining the site specifications, implementing this complex design and then deploying the site in Sitecore CMS. From our point of view, one of the more exciting elements of the site won’t ever be directly seen by users — i.e. multi-site support.

The Bronx Zoo site is implemented to share its layouts, templates, and content renderings so that this site will support the 3 other New York City Zoos and the NY Aquarium sites as well. The implementation also supports a seasonal design strategy where the entire design can be swapped out by non-technical site administrators by changing just a handful of background and featured animal images. The word around our office is that our next field trip is to the Bronx Zoo. The next time you are planning to go to the zoo, visit BronxZoo.com to learn about how to make the most of your visit.

This entry was posted on Friday, June 13th, 2008 at 9:20 am and is filed under Our Clients. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.