RSS doesn’t get enough credit. Most people still think of some high-tech thing that only high-tech types or content junkies use. While I’ll admit that I’m an RSS addict (Yeah, I’ve super-revved up my NetVibes) chances are you, and the entire Internet-using world, are using RSS feeds more than you realize.
So what’s the moral of this story? Don’t be afraid of RSS. It’s worth taking in, as well as sending out. Consuming some RSS feeds on your Web site can help your visitors find valuable related resources and keep your site up-to-date without constantly having to add content yourself. Sending out your own RSS feeds can keep your readership (both RSS junkies and light content consumers) up-to-date on your organization’s latest news.