Most of us think of Twitter as a kind of silly application that lets people say things like “John Brian is preparing for the robot uprising” or “Brad thinks the refs blew it in the Caps/Flyers game 7.” It’s chief purpose, so far, is entertainment, with a dash of TMI thrown in.

But lately, I’ve been wondering.

A couple months ago, at South by Southwest, an interview with Mark Zuckerberg famously went awry when the Twitter-feuled audience first started heckling the interviewer, then eventually took over the microphones. (If you are interested, check out this particularly thoughtful account of the event, which includes an amazing video of the interview with a twitter overlay).

A couple of weeks ago, I was at a different conference (the IA Summit) where Twitter was again used by the crowd, but this time in a far more sanguine way, to share information amongst the audience and make insightful comments about the presentations. It probably helped that the audience and the speakers actually knew each other, even if only passingly in some cases.

I got enough value from following the Summit’s twitter feed that I left thinking, could this actually be of value in a corporate setting?

After all, I’ve been to plenty of all-staff meetings, or large team meetings, where people are already bringing their laptops. The larger and longer the meeting, the more likely people are trying to at least keep an eye on their email. So, the technology is already in place in many offices to try adopting a twitter feed. And what is the value of twitter here?

A second, quiet, channel of information.

The bigger the room, the less anyone wants to interrupt the presenter’s flow to ask a question. The more likely the group is to simply go with the flow. If information they need isn’t provided, they might (if they are lucky) get a chance to ask a question afterwards, or they have to spend extra time cornering the presenter. Having a quiet alternate channel of communication is incredibly helpful. In particular, here are a few of the things that you might use twitter for:

1. Request a resource: “Can someone tell me where to find the .pdf that Michael is talking about?”
2. Expand on the content: “In addition to the companies listed, Arlene and I have started talking to Widget Co about this”
3. Gauge interest: “I was hoping to hear more about the bonus program. Anyone else?”
4. Brief side conversations: “Alan, should we be using this tool for Project Z? Looks like it might be helpful.”

In this way, having a second, quiet channel of information might increase the usefulness of a large meeting, or even help positively shape the direction of conversation without grinding things to a halt.

What do you think?

If you missed any of the sessions at NTC, you can download the session materials on NTEN’s web site. Browsing these materials won’t replace being there, but can give you some good reference materials.

When MoveOn launched their “Bush in thirty seconds” user generated video contest, they received more than a little flak. Most of this was a function of a media that didn’t quite yet understand that an organization shouldn’t be held accountable for everything their supporters say. Since then, more organizations have opened up to user-generated content, though there are still a few goofy stories of using online supporters against an organization, by and large, the press has come to accept that there’s a difference between an organization hosting content and endorsing it.

That might be one of the reasons that MoveOn’s new user-generated video contest, “Obama in thirty seconds” has been more popular than its predecessor. As of last Tuesday, MoveOn brought in more than 1100 submissions for the contest (that’s almost 8 hours of total video!), and had more than 2 million votes in less than 24 hours (compared to 2.9 million total in 2004). Since then, votes continued to cascade in – when voting closed, more than 4.7 million votes were cast for the first round.

Why was this contest so much more popular than its predecessor? And what can non-profits learn from MoveOn’s success in this arena? The answers to these, and other questions, plus my favorite videos, below the fold…

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Editor’s  note: Periodically, we do a survey of Beaconfire staff to get impressions on a variety of non-profit technology issues. All opinions expressed here are solely those of their authors. All of us Beaconfire are civic-minded, volunteering and donating to a wide range of non-profit organizations. This week, we thought we’d ask: What non-profit organization would you want to work with and why?

Kesah, Client Manager: I would love to have the opportunity to work with the Tipitina’s Foundation.  They provide support for Louisiana’s music community and strive to preserve  the state’s musical culture.  After Hurricane Katrina they were quick to respond to the needs of New Orleans’ displaced musicians and continue to help in the rebuilding effort.  Their Music Office Co-ops provide technical resources and training for local artists.  This organization supports New Orleans, music, and technology, all things I am passionate about.

Tim, Functional Consultant: I’d love for Beaconfire to be working with a LGBT advocacy organization like the Human Rights Campaign.  They are a great organization who seem commited to online advocacy and put a lot of energy into furthering debate on issues of concern to the LGBT community.  They use Convio for their campaigns, and given the issues they are concerned with, it seems like they would be a great fit with Beaconfire.

Marissa, Functional Consultant: I would love to work with True Majority. I love their mission, I love Ben Cohen’s ice cream, and I love their Oreo cookie piece. True Majority gives progressive activism a sense of humor backed by logic and facts. I’ve been carrying around the True Majority Scroll Pen for years.

Kate, Administrative Assistant: I would like to work with RAINN (Rape, Abuse, and Incest National Network,) because I very much admire their work, and because I think that their online crisis hotline is a very innovative use of technology. It can be very daunting for a survivor of sexual assault to pick up the phone and talk about it with someone they’ve never met, and RAINN has addressed this with a way for survivors to get the information they need from a real live person via secure IM. Personally, I don’t even order pizza delivery from anyone who doesn’t have an online ordering option, as I find the phone call far too daunting.  With this in mind, I have no problem believing that far more people will be accessing RAINN’s counselors than before.

Milo, Marketing Consultant: I’d love to work with a client who’s completely native to the Web (like Kiva, Moveon.org, Google.org, etc.).  These organizations are comfortable in the online environment and like to bush the medium’s boundaries. As a result, they’re consistently breaking new ground in the online campaigning space.

John Brian, Marketing Consultant: I’d love to work with Americans for the Arts ‘ they’ve got a great mission, a constituency that would be fun to market to online, and a trusted national brand. It would also be nice to get some use of my arts admin degree again!

Taylor, Software Engineer: I would love to work with Habitat for Humanity.  There impact is equally seen locally as well as all over the world.  I like that the organization focuses on getting people involved and to volunteer their skills just as much as is does raising donations. 

I am also a big fan of Grassroot Soccer because it uses the international passion of playing soccer to unite people in the fight against AIDS.

Finally it would be great to work with the ONE campaign because of the hundreds of great organizations that it unites (including some of our clients, Heifer, Bread for the World and The Hunger Project).

These are just a few of the many, many non-profits we’d love to work with. Are you looking to redesign your website, add some kick to your marketing work, or transition to a new software solution? Give us a call – we’d love to see how we can help you reach your goals!

Beaconfire has been working with IUE-CWA to redesign their Web site over the past few months, and the site went live last week. Built on the GetActive CMS/CRM platform, it includes several new and innovative features, a completely new aesthetic, and substantially more content than the previous site.

One interesting addition to the site is a Recommended Reading area tied to specific pages through the site. The content of this area, which is links to external Web sites and resources, is managed through a Del.icio.us tagging system. This enables IUE-CWA to have any number of people within the organization easily flag relevant links as they are browsing the Web and push them out to their Web site (via a Del.icio.us RSS feed) within an appropriate context.

Another area of the site uses a Spry-based widget combined with Yahoo Pipes to automatically populate relevant news from a number of sources, and allows the user to browse through the news via a simple back/forward/pause mechanism. The feed itself will be an ever-evolving creature — as time goes by, sources will be added and removed, and new filters will be applied, leading to a more relevant and powerful tool iteratively over time.

As part of the redesign process, we worked with IUE-CWA to take a substantial amount of their print materials and convert them for use on the Web. This should greatly improve the availability and distribution of key information to their various audiences.

To take a look at the new site, visit http://www.iue-cwa.org.

RSS doesn’t get enough credit. Most people still think of some high-tech thing that only high-tech types or content junkies use. While I’ll admit that I’m an RSS addict (Yeah, I’ve super-revved up my NetVibes) chances are you, and the entire Internet-using world, are using RSS feeds more than you realize.

Anyone using iGoogle is taking in RSS feeds. Don’t believe me? Just look at the CNN widget on iGoogle. Take a look at the URL. That’s an RSS Feed. Use MyYahoo? Then you, too, use RSS Feeds.

So what’s the moral of this story? Don’t be afraid of RSS. It’s worth taking in, as well as sending out. Consuming some RSS feeds on your Web site can help your visitors find valuable related resources and keep your site up-to-date without constantly having to add content yourself. Sending out your own RSS feeds can keep your readership (both RSS junkies and light content consumers) up-to-date on your organization’s latest news.

It’s 10:00 pm, do you know where your AdWords are (pointing)? No, not another campaign ad, but a question that non-profits should be asking themselves in light of a new Google policy regard AdWords and redirects. According to their help center (emphasis mine),

Based on feedback from both our advertisers and users, and consistent with our efforts to present relevant results, we’ll no longer allow certain exceptions to our display URL policy. These include, but aren’t limited to, redirects and vanity URLs. In line with our existing policy, we’ll continue to require that your ad’s display URL matches its destination URL (the URL of your landing page). This policy will be strictly enforced for new ads, regardless of previous exceptions.

What this boils down to is that you can no longer send users to a different domain than the one you use in the display URL. This means, for users of many popular CRM systems, that you’ll have to display the name of your CRM instead of your organization in the your ad, if your donation or advocacy page is located there.

While it may be bad for non-profits, it’s overall a sensible policy. What likely happened is one too many ads pretended to be useful information like you’d find in organic search, only to turn around and be a business site. For example an ad for “XBox start on fire again?” with a display URL that says Microsoft would seem to be a public service announcement that would tell you what to do about it (hint: it involves a fire extinguisher). But what if that link went to Best Buy instead so you could buy a replacement? Google is doing what’s best for their users.

One way around this restriction is to send users to a landing page first instead of directly going to your advocacy or fundraising pages. This will also let you create a reinforcement of the text of your ad and help users get to the right page next. While you want to minimize the number of clicks to completion to minimize drop-off, a well written and formatted landing page can keep people from bouncing off and increase conversions.

The new AdWord rules are going to require some creative responses by non-profits and other marketers, but it’s worth examining carefully how you’ll build your ads. With the display URL comprising one quarter of your AdWord, you can’t afford not to have this vital reinforcement of your brand. I’ll be interested to see how major CRMs to help them make their ads effective. For more on the policy, and answers to your questions about it, check out the AdWords Google Group.

Since I was a kid, I’ve always loved maps. Maybe I’m a little travel deprived, or maybe it’s from reading too much National Geographic, but I could spend hours pouring over them. Google Maps now lets us all take our map fascination to the next level: over the past few years they’ve given us multiple views, fantastic (and sometimes astonishing) detail, driving directions, and even the ability to create custom content. This last feature let us build a cool mashup for the National Parks Conservation Association, resulting in a visualization of places where development threatens our national parks.

There are two ways to create custom Google maps. The first and most common is using the API, a code library released by Google that allows anyone who knows a little code to build their own map, with a high degree of customization. The catch is the code; if you don’t know Javascript, the API is pretty much off limits. But don’t despair! Google also offers a user-friendly My Maps interface. All you need is a free Google account, and you can create maps with placemarks, paths, and text bubbles. You add content through the click-and-drag interface. You can even insert pictures, if you upload them to a web photo service. My Maps is the interface we chose for creating maps for NPCA, due to the speed and ease of adding elements.

My Maps has some nice features: (more…)

Eye tracking has been around since the 1990s, but it holds a science fiction-like fascination for many people (it certainly does for me). The concept is incredibly cool; the results are striking and visual; and the studies make clever use of technology. The idea behind eye tracking as part of usability testing is to determine where users actually look when they use a website. Using specially designed technology (sometimes mounted on a helmet worn by the user, sometimes embedded in the computer screen), testers can produce a “heat map” showing where the user’s eyes travel, and how much time they spend there. Just as telling, the heat map leaves dark any area that the user doesn’t even see; if these blind spots contain information that you need your users to see, it may be time to rethink your design. These are the sort of concrete-looking test results that anyone would love to plug into a PowerPoint presentation; they appear to speak for themselves.

A sample eye tracking “heat map” (www.useit.com)

Like any usability test, however, eye tracking doesn’t tell you much on its own; it is most effective when the tester asks good questions and interprets the results in context. Task-oriented tests are especially helpful because the heat map suggests how the user went about completing the task, and may reveal unexpected barriers. For example, one study asked participants to find the current U.S. population on the Census Bureau website. Though the number appeared in large text on the homepage, only about 14% of participants saw and recognized it, due to design choices on the page – perhaps because the information was formatted like an ad.
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National Parks Conservation Association just launched an innovative campaign to expand America’s parklands called “FOR SALE: America’s Heritage.” The focus for the campaign is the recent report by NPCA – “America’s Heritage for Sale” – which identifies substantial tracks of land within national park boundaries that could fall prey to real estate developers if the governments does not approve the funds to purchase the land.

The Beaconfire team’s created a Google mashup using data from NPCA on park boundaries and the land within those boundaries that is vulnerable to development. The map lets constituents visualize the land at risk which heightens the understanding of the dangers to our parks. You can zoom around the map to see the parks across the country, zoom in on a park and area of the land threatened. If you’re not into panning and zooming, just pick a park from the drop down to go directly to it.

If you click on a pin or region, you can learn about the affected area and how cheap it would be for the government to buy the land — to buy the land in the top 10 parks is a mere $50 million.

After checking out the map to see some parks in peril, you can sign the petition to tell Congress to approve the cash the National Park service needs. The Google Map displays in a native Convio advocacy campaign page. You can tell your friends about the map or become an NPCA member, since the more members they have, the more Congress will listen. You can also Digg the map and petition (http://digg.com/environment/McMansions_in_National_Parks or share it with your friends on Facebook (http://www.facebook.com/sharer.php?u=http://ga1.org/campaign/lwcf).

Congrats to the NPCA team for their great work on their report and to the Beaconfire team for an innovative representation of what’s at stake in America’s parks!

Editor’s note: Periodically, we do a survey of Beaconfire staff to get impressions on a variety of non-profit technology issues. All opinions expressed here are solely those of their authors. We’ve either just launched or are about to launch a number of big projects lately, so we’ve been doing a significant amount of quality assurance. As a result, we wondered: What is one QA tip everyone should be aware of?

Mark, Functional Consultant: Start QA with a complete, well thought-out and usable test plan.

Jennifer, Project Manager: Always compare the deliverable against the original specs, and any subsequent change orders. Always.

Lynn, Principal Consultant: Include people on the QA that know nothing about the application or tool. They’ll be sure to interact with the tool in ways you never thought of (which is what your users are bound to do!)

Kristin, Project Manager: After our QA is done, make sure everyone is clear about acceptance of the final product.

Brad, Functional Consultant:

• The people that design the test plan should have been involved in gathering requirements. The people who conduct the testing should not have.
• When testing, TRY to break the interaction. Simply reproducing the “right” steps doesn’t prove anything.
• Writing bug tickets is an art. You should always include the page/action that produces the error, and what the expected result should have been. If possible, include the relevant spec. Bugs written in the form of “submitting the form didn’t work” are incredibly common, but not useful.

Marissa, Functional Consultant: Every day, all day, I keep as many different browsers open as the memory on my computer allow. I try to bounce through all of them equally throughout the day (although Firefox is my favorite). That keeps me constantly aware of what my work is doing in the whole slew of browsers, minimizing bugs once we get to the formalized QA process.

John Brian, Marketing Consultant: Before an email goes out, we like to run it through deliverability monitoring software to make sure major ESPs don’t see any red flags. It’s also helpful to have someone completely uninvolved in the process read the email to make sure there are no comments left in like “[Find out if this is true before we send!]”

Beaconfire includes a rigorous QA process in every project, to make sure everything works as intended before going public. Look for more posts on this topic in the future!

Last week, I received a Facebook update from a true American (some say MegaAmerican) hero: Stephen Colbert. Colbert, of whose show I am one of 10,757 Facebook fans, sent out an update to let his supporters know that he was listed as a finalist for Time’s Most Influential Person award. While he lost out in 2006 to Korean pop sensation Rain, this year’s online to online strategy should net better dividends.

Stephen has a history of using his show to rig these contests. In 2006, he deployed the Colbert Nation to make him the winner of a Hungarian contest to name a bridge, and he’s doomed multiple wikipedia articles to a variety of protected statuses by mentioning them.

But his bids have always been launched from his show, requiring viewers to watch the show, go to their computers, find the contest page, and vote. We’ve always known that there was a significant dropoff in offline to online actions, such as direct mail asks (though asks to make a donation online are often successful because it’s less effort to donate using a web site than it is to go through the myriad of steps it takes to mail a check).

Using a Facebook update to encourage fans to vote him up may not pay dividends this year. With only 10,000 fans, Colbert may not get the bump he needs to win, especially since his closest current competitor for the number one spot, Shigeru Miyamoto has already received 805,000+ votes. But in future years as his online fan base grows, Stephen may be able to use this high concentration of online to online users to push him over the top.

And that’s the word.

One of the great challenges of being an IA is that it’s not nearly as much fun as design. It is for me, of course, but not for most clients. Even clients who understand the value of the work we do prior to design are prone to the dazzle factor once the comps show up. Conversation inevitably turns towards “can we make it blue? What if we move that over there?” To the chagrin of any number of designers, the design process invites participation and often falls to matters of (the client’s) taste.

As an IA, though, we need to pull the client away from judging and manipulating a design on the basis of “prettiness” (although that is certainly a valid component of a design’s success) and reintroduce the purpose: can the user identify the purpose and mission of the site, find what they need easily, and do what you/they need?

There’s a magic bullet for this, two little words that pull the client out of their design reverie and back into the world of design for function: Visual Heirarchy.

I don’t know why (no, really, I don’t). But for whatever reason, this phrase has amazing resonance. Incredibly easy to understand, it immediately puts the client back into the mindset of identifying what is important about their website, and deciding whether this is well represented. Once they are anchored back to this way of thinking, the rest becomes smooth sailing — the changes afterwards stop being about what the design is, and start accounting for what the design does.

We here at Beaconfire have used the Flickr online photo sharing website as a cost effective (ok, free) way to manage the back end of photo-based applications for clients. Flickr has allowed us do things that previously would have required a completely custom build and cost considerably more money. In these projects, we use the Flickr API to allow us to interact with photos stored in Flickr.

Flickr just launched a new site that collects all of the information needed for this kind of stuff together in one place. code.flickr includes a Developer Blog, ticket tracker and public SVN repository (for browsing the source code), and a forum with groups dedicated to the API and to the uploader.

Most of this information has been around for some time, but it’s nice to have it all in one place.

Anyone else remember Calvinball? It was the game that Calvin and Hobbes played whose rules changed constantly, with players changing them on fly as the game went on (look: here’s a wikipedia entry!). That’s pretty much how business and non-profit users relationship with Facebook has been over the last few months.

I should start by saying that I remain a big fan of Facebook. I think it is to social networks what the 1970’s Apple was to the personal computer: a critical mature player in an evolving space once only restricted to hobbyists that bridges the gap to bring technology to the masses. It balances the desire to connect with friends with the desire for privacy, and has maintained a core identity, a space for real-life friends to connect on the web, despite business pressures to sell out.

That said, recent choices made by Facebook have convinced me that there really aren’t any solid structures or expectations with regard to the user/company relationship, just a floating set of rules that morph daily.

Examples, and what it means for non-profits, below the fold…

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We’re very excited to announce the addition of three new staff members within the last two weeks.

Joanna Miles joins us as a Production Specialist in the Online Campaigns and Marketing group. Joanna is responsible for ensuring the accuracy and timeliness of email campaigns and Web pages, statistical analysis, and a thorough knonwledge of the online tools used by our clients. In other words, she’s all about the details. Joanna’s background in research, analysis, and Web site management for Abt Associates, plus her majors in Mathematics and English with a minor in Computer Science from Oberlin College make her well equiped to take on this important position. Joanna also worked as Head Cook for a consensus-based vegetarian food cooperative.

Kesah Schmitt joins us as a Client Manager for ongoing client relationships. In this position, Kesah will be the primary point of contact for many of our ongoing clients, providing a mix of internet consulting, project management and hands-on execution. Kesah was formerly a Technical Liaison for Soundpath Conferencing, where she provided customer service, Web site development, research and training. Kesah holds a B.A. in Political Economy from Tulane University. Kesah recently returned from a six week trip to Brazil, where she traveled all around the country and was even able to be in Rio for Carnivale.

Adebowale Adeyiga becomes the newest member of our technical team as a Software Engineer. With a strong background in software engineering, programming and analysis, Adebowale will be able to put his skills in .NET and php to immediate use developing content mangement systems, integrating back-end systems, and developing Web 2.0 applications. Adebowale is a fan of almost every sports genre, although he spends less time playing these days now that he has a young son and another child on the way.

Joanna, Kesah and Adebowale have jumped into their roles very quickly and we look forward to you having the opportunity to meet each of them.

In case there was any doubt, here’s further evidence that blogs have truly arrived as a widespread mode of communication: even the government is getting on board. A number of federal agencies now use blogs to share news, both within the agency and with the general public. The most notable blogs: the Environmental Protection Agency and, surprisingly, the Transportation Security Administration. (more…)

Recently, a charity called Living Streets dedicated to making cities more pedestrian-friendly, wrapped London’s Brick Lane lamp posts in football-esque bumpers to protect texting pedestrians from injury. Though the publicity stunt lasted a mere 24 hours, the effort highlighted what most of us already know: that people are addicted to being connected, even while walking.

A recent study by PEW found that more than roughly 6 in 10 American cell phone users text message. It’s no wonder that everyone from Presidential campaigns to police officers to WalMart to nonprofit causes (highlighted by MobileActive.org) seek to leverage the popularity of text messaging.

1. The mobile audience is wide and deep: Worldwide, more people have access to and use of mobile phones than the Internet. As Ethan Zuckerman of TechSoup points out, “The only technology that compares to the mobile phone in terms of pervasiveness and accessibility in the developing world is the radio.” Given the penetration, personalization and simplicity of mobile devices, there is no better tool to reach both wealthy individuals and underserved populations. In addition, you can activate young, tech savvy people using the communications channel that makes the most sense to them.
2. Simple is superior: I may be biased given my blog style is list format, but people like byte-sized – and actionable – information. In an information economy, it’s easy to be overwhelmed with the breadth of accessible knowledge. Communicating with individuals via the limited 160 characters in a text message requires the messenger to cut the window dressing and deliver messages that are simple, clear and clever to make an impact. To educate and motivate, it’s all about the words themselves (which is great since haikus are so cool).
3. Reach people where and when they matter: All politics are local and all advocacy is timely. When someone is checking email at 10pm after a long day of work, sending a letter to an elected official may be overdue. With text messaging, you can give people a specific address of a place to be, a direct action to take or short talking points while they are in a meeting or at an event so they can act on it when it actually matters. However, this means the action must be real and serious not just a faux-urgent engagement effort. The technique also allows you to reach people when their emotional senses are heightened before they lose their enthusiasm (or anger) about an issue.
4. Penetrate the “Circle of Trust”: While studies show that people will offer up their email address for almost anything, cell phone numbers remain relatively protected, both by the individual and the mobile service providers. Therefore, if your supporters give you their cell to reach them on their most personal device, you can assume you’re in the circle of trust and that your message will be read. The key is to maintain that level of trust through infrequent, authentic and relevant subsequent messages. Mobile communications elevates the level of accountability for all campaigns and requires listening to what supporters want.
5. Another spoke on the wheel of integration: Continuing to blur the lines of offline and online, text messaging allows marketers to both capture and measure the success of offline events and print advertising like never before. Supporters can text from an ad they’ve seen or post on a website a photo or podcast they record from an event. A mobile strategy is another tool to use in conjunction with traditional advertising and media, online marketing and in-person events but should not just replicate what’s being said through other channels.
6. Experimentation is expected: Because it’s still a relatively new channel, text messaging campaigns leave a lot of room for trial and error and users expect it. Advocacy organizations and corporations alike can promote their “products” in innovative ways that push the interactive brand experience envelope. Successful campaigns will think about marketing as two-way conversation and not just another medium to push an agenda.

I love Hip-hop. Almost as much as I love Standards-compliant XHTML/CSS and its intersection with Search Engine Optimization. Mix the two together and you just can’t stop my head from bobbing. Enter The Poetic Prophet with “Design Coding”:

I blogged last year about Microsoft Surface and hadn’t really heard much about it since then. Back then I was imagining how different interfaces, like Surface, might impact the way we view web sites and the ways data could be shared between Web sites, or between Web sites and personal devices like cell phones or other hand held computers.

So, now engadget reports that Microsoft has announced the first public unveiling of Surface. They are teaming up with ATT to put out what looks like some sort of interactive kiosk where you can place AT&T phones on the “Surface” to learn more about the products. It’s not surprising that the first use is retail, considering how expensive these things probably still are. Nor is it surprising that Microsoft has partnered with another ginormous company to lessen any adverse financial impact to either of them. I just wish it was something a little cooler than comparing cell phone features. Like maybe something involving food. It’s a table, after all. I see it and just can’t help but think “food.” Are you listening TGI Fridays?

Beaconfire Wire: Will “Surface” Computing Change Everything (May 2007)
Engadget Report: Microsoft Surface launching April 17th… with AT&T