Spotlight on InfoComm

Beaconfire welcomes its latest association client – InfoComm International. InfoComm has asked Beaconfire to help improve their web site to better serve their members. Among the challenges facing InfoComm is the breadth of their membership: they represent a broad spectrum of the audiovisual industry including the manufacturers, distributors, dealers, design consultants, and installers and system integrators, among others. These companies and firms work with audio systems, projectors, screens, networking equipment and control systems.

Any organization that has as many audience and member types in as many industries as InfoComm is bound to have challenges with the information architecture of their site and with the limited screen real estate on their home page. We’ll start by exploring these audiences and their content needs to better organize the information in a way that best meets the organization’s goals. What we learn in this first step will guide the rest of our engagement.

Lights, (Sound), Cameras, Action!