Posted Wednesday, November 7th, 2007 at 3:27 pm by John Brian (91 posts)
Three of Beaconfire’s online campaigns and marketing clients are coming together this holiday season to change the way people think about giving. Conservation International, Heifer International and Share our Strength are asking people to take the Better Present Pledge to make at least one alternative gift this year instead of a material present. A gift to end hunger, save the environment, and lift a community out of poverty will make you feel great and look great at the same time.
Beaconfire is managing the groups’ partnership, built the Better Present Pledge microsite (http://www.betterpresent.org/), and is producing the email communications stream that introduces new donors to the three organizations, then asks them to give. We’re also working with exciting media partners, like MSN Shopping, to promote the Pledge to entirely new donors.
The microsite includes cool features like a widget that automatically updates with a count of pledgers and how much they’ve pledged in alternative gifts.
We also built an Alternative Gift Calculator that lets people tabulate their total holiday spending, and suggests a possible alternative gift in their price range from each of the three partner organizations. Try it out on the Better Present Pledge homepage.
Conservation International also put together a fantastic overview video about what the Better Present Pledge is all about – you can check it out on YouTube.
We’re really thrilled to be working on such an exciting campaign for the holidays – in addition to our work with the Better Present Pledge campaign, we’re also working on a lot of other exciting holiday marketing with Heifer International, Conservation International and Share our Strength. Be sure to sign up for email with all three groups if you haven’t already.