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Last month, the New York  Times shut down their TimesSelect section, opening the firewall to most of their archives and making their columnists free range again. The times called it a noble experiment, but one that ultimately proved detrimental to their health - the money they raised selling premium subscriptions was vastly outweighed by the traffic they lost to their higher ad revenue sections.

With the Times throwing in the towel on paid content online, what does this mean for the rest of the web? Are there other ways to monotize the web that your non-profit should be thinking about? And should you consider a paid firewall section, despite even the Times’s decision to fold?

All this, and more, below the fold…

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