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Most of our clients are engaging their audiences with some sort of regular email communications. There are a lot of considerations that go in to devising these emails (design, message, frequency, usefulness, call to action, clarity, etc.). One of the toughest issues we face is ensuring that email passes automated spam filters and actually arrives at the recipient’s in-box. Unfortunately, unscrupulous spammers are making this increasingly difficult.

Tamara Gielen (BeRelevant: Email Marketing Best Practices Blog) blogged about a Blue Sky Factory article, “Dirty Words in Disguise” which has some very helpful tips in this regard. They even list some words to avoid in your copy. Some may surprise you.

• Information you requested
• Important information regarding
• Guarantee, Guaranteed
• Special Promotion
• Great Offer/Deal
• Visit our website
• Opportunity
• 50% Off
• Click Here
• Call Now
• Subscribe
• Bonus
• Free
• All New
• One time
• Order Now
• Amazing
• Discount
• Save up to
• One time
• Winner
• Prizes

This entry was posted on Wednesday, August 22nd, 2007 at 9:40 am and is filed under Cool Tools and Tips, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.