Is It Worth It? An ROI Calculator for Social Network Campaigns
Posted Wednesday, August 8th, 2007 at 10:44 am by Tim (36 posts)
John Brian has has been blogging quite a bit lately about Facebook. I have my own Facebook account that seems to occupy a lot of my “free” time. But for me, it’s not a mission-driven pursuit; I’m just doing it to learn about the technology and what it can and can’t do
How do you get to the bottom of what it will cost your organization to run an effective social networking campaign?
FrogLoop (powered by Care2) has put together an ROI calculator for organizations thinking about getting involved with social networking (Facebook, MySpace). Formatted like an online mortgage calculator, you type in information about how you plan on staffing these efforts and what kind of membership you hope to gain, and the calculator gives you the resulting revenues and costs.
I’m sure it’s not perfect, but the kinds of questions it asks you are exactly the sort of questions that need to be asked (and often are not) before jumping in with both feet.
Is It Worth It? An ROI Calculator for Social Network Campaigns
