Posted Monday, July 9th, 2007 at 1:03 pm by John Brian (91 posts)
Weeks after their recent purchase of Feedburner, Google annouced last week that they were going to make Feedburner’s two paid functions free for all users. Feedburner is already a fantastic free feed optimizer and stats tracker, and opening up their advanced stats tracking and custom branding just makes it better.
What’s more, rumors abound that Feedburner will be integrated into Google Analytics, making your RSS an integrated part of your web stats package. So what are you waiting for? If you’re not using Feedburner yet, go burn your feed now – and if you are, upgrade to Stats PRO and custom brand your feed. And if you aren’t subscribed to the Beaconfire Wire feed – pick it up here as well.
Read below the jump for more details on the formerly paid features that were just freed up:
FeedBurner Stats PRO
PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and â??Reach,â? which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the “Item Views” checkbox to activate these PRO features.
The MyBrand service (also PRO-level) is located under the “My Account” tab after you’ve signed in. MyBrand lets you maintain consistency between your feed address and your hosted website’s domain, if matchy-matchy is your thing. For example, rather than using feeds.feedburner.com/MyFeedName, your MyBrand-ed feed address can be feeds.myexcellentdomain.net/MyFeedName. To get started with MyBrand, sign into FeedBurner, click the “My Account” link in the upper left-hand corner, and then click “MyBrand”. Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you’ll be playing around with in order to successfully activate MyBrand.