Blogs have long been great advocacy tools, but thanks to widgets they are the hot new fundraisers. So far we (at Beaconfire) have worked on two widget campaigns and have been keeping track of a few others; here are a few things we‚??ve learned:
Bloggers read blogs so if your organization does not have a blog, it may be worth it to set one up. There is no quick and easy way to reach bloggers and gain their trust. We found that the earlier you initiate a ‚??Blogger Relations‚?Ě outreach, the better. There may also be bloggers laying dormant on your listserve, don‚??t be afraid to ask if they are there!
If you are not sure where to find bloggers that care about your issues, your site stats can yield some leads. Review the list of search engines and sites that refer visitors to your site; chances are they are coming from blogs or news source that bloggers use. If your site stats are too cumbersome, Technorati is also good place to start.
As flattering as it is to have BlogRaisers as far away as England, to keep them happy you will need to be able to process donations in multiple currencies. If you can‚??t, state that clearly on the campaign‚??s landing page.
Keep in mind that MySpace and some other sites restrict the use of some widgets, so try to create an alternative to your widget. Looking for widgets? Six Degrees, ChipIn, Kintera, Convio, GetActive and SpringWidgets are good starts. Happy BlogRaising!