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How often have you received an appeal from an environmental organization that’s loaded with jargon like “fossil fuels dependence” and “biodiversity”? Be honest. Do you really know what the heck they’re talking about?

Our own Eric Eckl is an evangelist for (on?) using words that us average joes and janes understand in marketing, fundraising, and advocacy appeals — words like “clean air” and “extinction”.

An editorial in the Annapolis City Times today says:

“Mr. Eckl is an environmentalist and also a marketing consultant who understands how to persuade people.”

When not applying his knack for persuading our client’s constituents to sign up, clean, up, open their wallets, or just do it, he’s also sharing his wisdom on his personal blog: waterwordsthatwork. His passion may be clean and available water, but his advice is valuable for all of us who have to communicate on scientific and technical issues. Check it out.

This entry was posted on Tuesday, April 17th, 2007 at 9:15 am and is filed under About, Blogs. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.