Online activism wins another one

This New York Times editorial is a must-read for all online activists. Thomas Friedman writes about Environmental Defense and NRDC‘s success in using online tools & techniques to fight TXU (big Texas power company) from building 11 “coal-fired, CO2-belching power plants”. Through the use of a campaign Web site with email newsletters, the partners were able to turn a local energy issue into a global environmental issue and gain a seat at the table to help TXU restructure its plans. Not only is it a facinating case study, but we all owe Environmental Defense and NRDC our gratitude. TXU “agreed to cut the number of new TXU coal plants from 11 to 3, to support a U.S. cap on greenhouse gas emissions and to commit TXU to plowing $400 million into energy-efficiency programs and doubling its purchase of wind power.” That’s a win for all of us. To read the editorial, you must have a “Times Select” subscription. Or here’s a link to a reprint on the free Pasadena Star News.

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