Getting less traction with press releases these days? Was the turnout at your last press conferences a little disappointing?
It’s not you, it’s them. Media blog Lost Remote is reporting that U.S. media companies laid off 17,809 staff in 2006, a huge increase over 2005. And that means significantly fewer reporters and producers to work on your story.
In related news, Steve Rubel over at Micropersuasion is reporting that the exponential growth of the blogosphere has slowed, and the reason is very simple: everyone that wants a blog already has one.