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GetActive, NetSquared and Squidoo released a list of what they are calling the �??smartest nonprofit organizations online�?� today. We don�??t know what criteria they used to select the list of orgs they say have �??web 2.0 smarts and a willingness to engage their constituents far beyond asking them to dig into their pockets,�?� but it�??s fine list of worthy causes that are pursuing interesting efforts that blend technology and community.

Here’s the catch: They are inviting those who view the list to vote the orgs up or down, AND you have to create a Squidoo account to do so. It’s nice that there’s a participatory angle to all this, but there doesn’t seem to be a big payoff for winning so I’m not sure how many people will go to the trouble of creating a new web account to vote.

Anyhoo, four Beaconfire clients made the list, and we think they all deserve to be #1:

Oxfam America, for a recent YouTube campaign prodding Starbucks on the company�??s treatment of Ethiopian coffee farmers

Natural Resources Defense Council, for their engaging �??Biogems�?� website

Susan G. Komen Breast Cancer Foundation, for cross-channel marketing efforts

Planned Parenthood Federation of America, for their specialized constituent database management

Congratulations to these orgs and all the others that made the list.

This entry was posted on Wednesday, February 7th, 2007 at 1:10 pm and is filed under Marketing, Nonprofits, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.