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Convio acquires GetActive!
January 17th, 2007 by LynnOur heads are still reeling from last night’s announcement about the Blackbaud/Target acquisition, when news comes from Sheeraz Haji, CEO of GetActive, that they have been acquired by Convio. Is there something in the water?
These two strong competitors in the nonprofit eCRM space have the potential to be an even stronger solution for their customers. GetActive’s roots are in the advocacy space and Convio’s in online fundraising. Taking the best of both products and merging into one solution, done right, will be very compelling.
Some of the same questions I raised in my earlier post about Blackbaud & Target are relevant here too (impact to competition etc). I also wonder how both companies will fare at merging their cultures - never an easy task…
January 19th, 2007 at 4:41 pm
Hopefully too, both organizations will be successful in the near term at assuaging fears that consolidation may be painful to clients. A publicly available migration plan and list of potential costs would be welcome.